|
|
| Author |
Message |
Kev
Yahoo User
|
 Posted: Wed Mar 05, 2008 7:26 am Post subject: Book Publishing Question (corporate)? |
 |
|
| Hi. I'm working for a hotel chain, and we're thinking of publishing a cookbook since we've a panel of international award-winning chefs working with us. The cookbook can be used both as a corporate gift, and also to sell as revenue.Question is, what other arrangements do I have beside paying a publisher to do the job, or getting royalties for providing the content? Which is a better way for my situation? |
|
| Back to top |
|
 |
Mark S
Yahoo User
|
| Posted: Wed Mar 05, 2008 7:44 am Post subject: |
|
|
| You have enough elements to sell the book rights to a publisher, who would handle the editing, printing, binding, warehousing, marketing, and sales for a royalty of 10-15% of the retail price.You could alternatively go to a printer or vanity house and pay the production costs, the warehousing costs, and sales and publicity, and then you'd get about 40-45% of the retail price of each book sold.If you have the resources to publish on your own and a sales channel, then go the second route. Otherwise, you'd probably accomplish most of your goals with the first route. |
|
| Back to top |
|
|
Elissa
Yahoo User
|
| Posted: Wed Mar 05, 2008 8:40 am Post subject: |
|
|
| Is the hotel chain expecting to have this book in book stores, or will it be available exclusively through the hotels?If the latter, it's doubtful a commercial publisher will have much interest in the project. I would look into finding a book packager. A book packager is sort of an all-in-one company that collects content, does the design and typesetting, and arranges for printing. These companies do things like commemorative books for a champion sports team or other very quick turnaround type books that often focus on a current event. Not a lot of unique content, but very high production quality.Your chefs would provide the recipes (the content), and the packager would turn them into whatever style of book you want. I'm not certain how packagers are paid, whether they get a percentage of royalties or are paid a fee. I've not worked with one, so you'd have to check into that.The other issue you need to be careful of is the recipes: make sure that you/the chefs own the rights to those recipes. While the specific combination of ingredients doesn't count as intellectual property, the way the recipes are written *does*, so if a chef is using a recipe straight out of one of Marcella Hazan's cookbooks, then you can't use it. |
|
| Back to top |
|
|
bardsandsages
Yahoo User
|
| Posted: Wed Mar 05, 2008 12:56 pm Post subject: |
|
|
| First, who is going to write the book? If the chefs are going to write the book on company time, you are creating what is called a work-for-hire situation. You shouldn't need to pay royalties to them, since they are "on the clock" while writing the book. Of course, a nice bonus would be appropriate, but from my perspective you should have your legal department craft a work-for-hire agreement so that you don't have to worry about royalties. Particularly if the book is going to be more of a promotional item, royalty payments in such a case can get very tricky.Keep in mind that the courts have ruled that recipes and instructions cannot be protected by copyright, only the presentation of the recipes and instructions. So that is something to discuss with your legal department as well.I assume you are looking for complete production control over the book. In that case you aren't looking for a publisher, but a printer. I would suggest using a print-on-demand service. A POD service will let you print one copy or a thousand copies with no minimum order and no need to keep a large inventory. It also allows you to keep complete control over the process.In your case, I would recommend lulu.com. Their pricing is slightly higher than other POD services, but they have consistent high quality. They also provide you with a storefront you can use to process internet sales. |
|
| Back to top |
|
|
D'artagnan
Yahoo User
|
| Posted: Sun Mar 09, 2008 6:18 am Post subject: |
|
|
| Easy to use links that will help with all your research needs, try typing a keyword or two into the search engine and see what happens.http://www.ask.comhttp://findarticles.com/http://vos.ucsb.edu/index.asphttp://www.essay2review.com/page/63/Book...http://www.aresearchguide.com/http://www.geocities.com/athens/troy/886...http://www.studentresearcher.com/search/...http://www.allfreeessays.com/http://www.chacha.com/ |
|
| Back to top |
|
|
|
FAQ
Register
Log in
Powered by Yahoo! Answers